Doric Marketing chief Dorian Davies is gearing up to promote advanced automated marketing strategies to hot tub retailers as one of the new exhibitor recruits at the UK Pool & Spa Expo.
The seasoned wet leisure specialist and industry guru will be promoting innovative CRM technology, which helps to attract more customers effectively, during his debut appearance as an exhibitor at the third outing of the UK Pool & Spa Expo; running from January 22 to 24 at the Birmingham NEC.
Dorian believes that hot tub retailers and wet leisure companies should be capitalising on the recent high-profile TV and media exposure for the industry, which has included the recent ‘Hot Tub Britain’ documentary by ITV, by engaging more with consumers and existing customers with the help of automated systems.
“We will be promoting our wide range of tried-and-trust marketing services and eCommerce capabilities for hot tub and wet leisure companies, plus highlighting the benefits of automated marketing systems.
“Times have changed in marketing. In previous eras, it was all about communicating collectively to mass audiences. Things have now moved on.
“If you are to succeed and thrive going forward, it is imperative that you communicate personally with every individual prospect or customer and address their individual needs in a personal and authentic way.
“Consumers pay attention to brands when motivated to do so. The best way to earn their attention is through exceptional interactions and valuable education.
“Savvy small businesses owners know that the experiences and interactions that consumers have with brands shape their decisions to buy, or keep looking. This is why companies need to be interfacing with new prospects as early as possible in the buying cycle, so that they can shape and influence the ultimate buying decision.
“By consistently wowing your customers each time you interact with them, they will stay engaged with your business, and refer their friends.”
Dorian will be able to provide further details about his services while appearing on the Doric Marketing Stand 12 at the UK Pool & Spa Expo.
UK Pool and Spa Expo 2015 opening hours for the first two days of the show, on January 22 and 23, will be between 10am to 5:30pm. On Saturday, January 24, the third and final day of the UK Pool and Spa Expo is the Consumer Day that will be staged between 10am and 3pm for exhibitors in Hall 10 to meet with members of the public as well as trade representatives.