Jacuzzi kicks off Ski World Cup sponsorship
Andy Slater- 7 years ago
Jacuzzi has turned up the heat on its hot tub promotional activities by kicking off its official sponsorship of ten FIS Ski World Cup races and launching a bumper prize competition.
Following on from its success as a sponsor in the 2016 FIS Ski World Cup, the iconic hot tub brand, which is celebrating its 60th anniversary, was heavily promoted on the slopes at the start of the 2017 edition hosted by Levi in the frozen north of Finland at the weekend. It proved to be the perfect setting for Britain’s Dave Ryding who produced a stunning run to record a national-best spanning 15 years and also a career-best sixth position finish.
Mikaela Shiffrin was on form to land Team USA 100 points after finishing first in the Ladies’ slalom race, which landed her the prize of a reindeer!
During the weekend, which had Jacuzzi working tubs on hand for skiers to take advantage of as part of the official sponsorship promotion that includes winter wellness tips, there was a fantastic double result for the Austrian men’s team as Marcel Hirscher dramatically snatched first place ahead of team mate Michael Matt.
As part of its FIS Alpine Ski World Cup promotion, Jacuzzi is also heavily promoting its six-person J-480 model, which comes in at 239 x 239 x 112cm, as the ‘official hot tub of the season’ and is also providing the chance to win prizes on its www.jacuzziski.com site with entries closing on March 4.
The prizes include a weekend stay at a 5-star hotel in Val D’Isere, a sports edition Apple Watch, Sony Playstation4 Console, 4K Ultra HD TV, Go Pro Hero Session, and Samsung Galaxy Tablet.
Meanwhile, it has just been announced that the men’s World Cup races in Lake Louise, Canada, on November 26 and 27, have been cancelled due to warm temperatures, lack of snow and unfavourable weather forecasts.
