Jacuzzi is gearing up to deliver hundreds of hot tubs to holiday park locations after achieving a ‘hat-trick’ of WhatSpa? Holiday Park Magazine Best Buy Awards ahead of the 2019 hot tub holiday season.
The three-seater Jacuzzi Lodge S, pictured, which comes in at 185 x 165 x 90cm; the five-seater Jacuzzi Lodge M, which comes in at 200 x 185 x 90cm; and the seven-seater Jacuzzi J-280, which comes in at 229 x 229 x 94cm; have all made their debuts in the inaugural seating categories of the prestigious Best Buy Awards dedicated to the hot tub holiday park market in the first issue of WhatSpa? Holiday Park Magazine.
It is an extra boost for the iconic brand that has reported bumper sales, including 300 hot tubs for one single customer, following extensive marketing for its Lodge Hot Tub Collection and growing demand this year for hot tub holidays.
As an approved Hoseasons supplier, Jacuzzi is one of the established leading brands in the hot tub holiday market and Jacuzzi National Sales Manager Martyn Winstone believes that hot tubs have now become an essential product for holiday parks to increase their bookings and profitability.
“Hot tubs have become a proven product to help boost bookings and the demand from the holiday park market has been increasing rapidly and there has been higher multiple orders of hot tubs this year,” said Martyn.
“We are one of the main advocated suppliers for the UK holiday destinations promoted by Hoseasons and they are currently encouraging more sites and holiday cottage owners to adopt hot tubs.
“This year we’ve experienced further demand, due to the increasing popularity of hot tub holidays, and have recently taken an order for 300 hot tubs from a single company. Another traditional holiday park company has just put eight of our models on their site and they have reported that their hot tub accommodation has been booked out solid as a result.”
After attending the Hoseasons conference in the autumn Martyn has reported that the trend for hot tub holidays is set to continue with stronger demand expected from holiday parks seeking quality hot tubs that help to comply with HSG282 guidance from the Health and Safety Executive.
“We took part in the Hoseasons conference this year and the event helped to highlight that there is an extremely high and growing demand for hot tub holidays and our customers in this market have been very successful in boosting their bookings after linking up with us,” divulged Martyn.
“The average weekly rental goes up by 63 per cent when hot tubs are included in the package, according to the data that Hoseasons has obtained from the market.
“There is no doubt that this trend is going to continue and holiday parks who have not yet installed hot tubs are missing out on a lucrative revenue stream that other holiday destinations are already taking advantage of.
“Hot tubs are the number one accessory searched for by British holidaymakers online and as well as increasing occupancy by at least 25 per cent, they can also drive up the consistency of bookings and increase demand in out of season bookings. Our clients have invested in quality products and promote the fact that they are offering luxury hot tub experiences as part of their accommodation packages and are reaping the rewards with high booking levels.
“Our hot tubs are built to last. So, there is a lucrative opportunity for holiday companies to achieve high levels of return on their investment.”