SPATEX seminar organisers have announced that a leading swimming ponds specialist will be tackling misconceptions and ignorance in and outside the wet leisure industry during the 21st anniversary edition of the exhibition. Tim Evans, founder and current member of the British Association of Natural Swimming Ponds, has been invited to give an introduction to swimming ponds and … [Read more...]
Hot marketing advice for retailers
Doric Marketing chief Dorian Davies is urging hot tub and swim spa dealers to turn up the heat on their marketing provision for existing and prospective customers to combat any negative consumer reaction to price increases. One of the key elements of Dorian’s marketing advice is to outline ‘Goal Setting’ before taking the plunge in any marketing campaign or promotional … [Read more...]
SPATEX countdown has ‘Spas-R-Us’ tag
SPATEX organisers are taking advantage of the two-month countdown to the wet leisure showcase by declaring that they are targeting hot tub and swim spa specialists with a ‘Spas-R-Us’ tag for the 21st anniversary edition. With 22 hot tub market companies already signed and more poised in the wings, SPATEX is being proclaimed as being a ‘must-attend’ event for anyone involved … [Read more...]
Dealer search campaign ramped up
Hot tub manufacturing giant Watkins Wellness has ramped up its search for swim spa dealers to promote advanced award-winning aquatic fitness technology that has been incorporated in the new range of Endless Pools models. Since acquiring the Endless Pools brand last year the world’s leading manufacturer of hot tubs has overseen the development of a new line of fitness systems … [Read more...]
Endless Pools promotion during Piscine Global
Hot tub manufacturing giant Watkins Wellness highlighted its aquatic fitness credentials by promoting the acquisition of the Endless Pools brand and its enhanced technology to the wet leisure trade audience during Piscine Global. Since the purchase of the Endless Pools brand by the world’s leading hot tub producer, with HotSpring, Caldera Spas, Freeflow and Fantasy Spas in … [Read more...]
Hat-trick ‘Best Buy’ brand promotion
Hot tub manufacturing giant Watkins Wellness showcased its award-winning HotSpring product range and promoted a hat-trick of WhatSpa? Best Buy models to the wet leisure trade in Lyon last week during Piscine Global. Throughout the four-day Piscine Global event the iconic USA manufacturer, which is a part of Masco Corporation, was among the strong showing of international and … [Read more...]
SPATEX next stop for Spanish manufacturer
Spanish hot tub and swim spa manufacturer Aquavia Spa will be following up an appearance at Piscine Global with a successive outing as an exhibitor at SPATEX to boost its presence in the British market. In recent years the hot tub and swim spa specialist manufacturer has invested heavily in its Barcelona-based factory in an effort to product unique designs that will be … [Read more...]
Beat the rush for tickets
Wet leisure specialists who are members of BISHTA and SPATA are being urged to beat the rush for tickets for the lavish Industry Gala Evening that includes the 2017 British Pool & Hot Tub Awards ceremony. Once again the Industry Gala and British Pool & Hot Tub Awards ceremony will be hosted in the E-on Lounge at the Ricoh Arena in Coventry and organisers are … [Read more...]
Hot tub water care development
BAYROL wet leisure product distributor the Pollet Pool Group is preparing for an advanced mobile technology system to enhance hot tub care and help retailers increase the promotion of the SpaTime water treatment product range. Ahead of a consecutive appearance at SPATEX, BAYROL product and water treatment specialist Jimmy Lamb has revealed that the Pollet Pool Group (PPG) is … [Read more...]
Distributor scores with rugby champions
Hot tub and swim spa distributor Tony Welsby has converted his support of Wigan Warriors into a new partnership that is providing specialist hydrotherapy equipment for the famous rugby league club. The Spa Crest Europe Managing Director and The Hot Tub Outlet chief has teamed up with the current Rugby Football League Champions to help players recover from training and … [Read more...]